The Universe of Influencers
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BUSINESS FISHERS – Route Points
La experiencia de compra es, actualmente, el principal factor que impulsa y rompe las barreras del consumidor al momento de elegir entre una marca y otra. En otras palabras, el precio dejó de ser el principal factor a evaluar al momento de la decisión final. Por tal motivo en Business Fishers hemos creado la metodología Route Points, la cual consiste en recrear la ruta del consumidor durante el proceso de compra.
De esta manera se puede identificar lo que ocurre entre los consumidores ANTES, DURANTE y DESPUÉS de la decisión de compra; y así, convertir clientes potenciales en leales compradores de una marca.
Estas 3 fases, aunque simples y hasta obvias, son olvidadas por muchos investigadores y clientes, al centrarse en saber qué ocurre durante la compra y creando estrategias que se desarrollan únicamente durante este momento de decisión.
Sin embargo, con la metodología de Business Fishers; Route Points, se crean recomendaciones para cada uno de los tres momentos, ayudando así a nuestros clientes a incrementar la cantidad de compradores.
En nuestra metodología de Route Points, obtenemos entre otras cosas:
- ¿Cuáles son los momentos de la verdad antes, durante y después de la compra?
- ¿Cuáles son las interacciones que están generando insatisfacción en los clientes?
- ¿Cuáles son los más eficientes Calls to Actions?
- ¿Quién es el decisor de la compra y quiénes los influenciadores?
- Un mapa completo de la ruta de compra que servirá a todas las áreas de la empresa
VMS – MEXICO
The VMS category in Mexico is perceived as a way to help reaching well-being through energy enhancement, physical state improvement and emotional well-being.
Mexican lifestyle drives the need for increasing energy, stop free radicals and supplement bad diet habits. The consumer tend to classify these products by benefit as they have a good knowledge of what ingredients they have to take.
Consumers make a clear difference between natural and pharmaceutical products as a consequence it exist a clear target for both: multivitamins and natural supplements.
The multivitamins segment is mature, well-developed and highly competitive, whereas the natural supplements segment is mostly composed of unbranded and small manufacturers.
In the natural supplements segments, there are only 2 players with high awareness.
The consumer who is in charge of the purchase and who is the main user of these products are women.
MEXICO´S POLITICS
We found this article about the last presidential debate in Mexico. We believe is important to know the perceptions of other countries as they are considered to be neutral.
Hope you enjoy it
BUSINESS FISHERS’ MONITOR
This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:
- Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
- Identify positive and negative attributes associated with your brand vs. your main competitors.
- Recognize innovative communication actions and evaluate their impact.
- Assess common media used by competitors.
This methodology answers key questions like…
- What is the degree of your campaigns effectiveness vs. your competitors?
- What is the degree of engagement generated by your communication strategies vs your competitors?
- What kind of content is generated by your competitors?
With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:
- Identify the most effective advertising strategies.
- Measure the impact of each media used in your communication strategy.
- Learn about potential market opportunities.
- Understand market dynamics.