CHAID
Análisis especial CHAID
BUSINESS FISHERS – Route Points
La experiencia de compra es, actualmente, el principal factor que impulsa y rompe las barreras del consumidor al momento de elegir entre una marca y otra. En otras palabras, el precio dejó de ser el principal factor a evaluar al momento de la decisión final. Por tal motivo en Business Fishers hemos creado la metodología Route Points, la cual consiste en recrear la ruta del consumidor durante el proceso de compra.
De esta manera se puede identificar lo que ocurre entre los consumidores ANTES, DURANTE y DESPUÉS de la decisión de compra; y así, convertir clientes potenciales en leales compradores de una marca.
Estas 3 fases, aunque simples y hasta obvias, son olvidadas por muchos investigadores y clientes, al centrarse en saber qué ocurre durante la compra y creando estrategias que se desarrollan únicamente durante este momento de decisión.
Sin embargo, con la metodología de Business Fishers; Route Points, se crean recomendaciones para cada uno de los tres momentos, ayudando así a nuestros clientes a incrementar la cantidad de compradores.
En nuestra metodología de Route Points, obtenemos entre otras cosas:
- ¿Cuáles son los momentos de la verdad antes, durante y después de la compra?
- ¿Cuáles son las interacciones que están generando insatisfacción en los clientes?
- ¿Cuáles son los más eficientes Calls to Actions?
- ¿Quién es el decisor de la compra y quiénes los influenciadores?
- Un mapa completo de la ruta de compra que servirá a todas las áreas de la empresa
MEXICO´S POLITICS
We found this article about the last presidential debate in Mexico. We believe is important to know the perceptions of other countries as they are considered to be neutral.
Hope you enjoy it
BUSINESS FISHERS’ MONITOR
This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:
- Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
- Identify positive and negative attributes associated with your brand vs. your main competitors.
- Recognize innovative communication actions and evaluate their impact.
- Assess common media used by competitors.
This methodology answers key questions like…
- What is the degree of your campaigns effectiveness vs. your competitors?
- What is the degree of engagement generated by your communication strategies vs your competitors?
- What kind of content is generated by your competitors?
With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:
- Identify the most effective advertising strategies.
- Measure the impact of each media used in your communication strategy.
- Learn about potential market opportunities.
- Understand market dynamics.
BUSINESS FISHERS SHOPALONGS
Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding psychological and physical aspects on the research. As a result this methodology helps to discover behaviors, thoughts, influencers and motivators on each step in the purchase process.
Through the use of our Shopalong methodology you can:
- Assess the effectiveness of the overall communication strategy: the packaging, the rack design, the offer, among others.
- Evaluate the ease of navigation in the store and the search capability.
- Observe how consumer is influenced by the environment.
- Understand the level of loyalty of the consumer towards the brand.
This methodology answers key questions like…
- How to optimize the packaging design and layout of the store to maximize the impact of the product?
- How to join, organize and display the product to maximize sales?
- What are the most effective communication strategies to be used at the store?
With the outcomes obtained by Business Fishers Shopalongs you will be able to:
- Identify the hierarchy of each step in the purchase decision.
- Learn about all triggers to purchase the product.
- Understand behaviors; occurred in the store and in the Hall, that influence the purchase process.
- Discover the role and importance of:
- in-store sampling,
- promotional efforts such as displays, coupons and discounts,
- customer service,
- factors with atmospheric, experiential and hedonic effect such as: scent or music.
- Ensure the packaging, placement, customer experience and marketing efforts in the Hall are working to attract consumers.
Do not hesitate to try this methodology!
BUSINESS FISHERS – MYSTERY SHOPPER
Our Mystery Shopper is a qualitative methodology that monitors, evaluates, analyzes and reports the quality of service standards and/or product that a brand offers through agents acting as if they were real customers.
Using our methodology of Mystery Shopper you can:
- Know how satisfied your customers are.
- Evaluate the quality of your product/service.
- Assess the effectiveness of your selling process through your employees.
- Create new business strategies.
This methodology answers key questions like…
- What are the main drivers and barriers for selling your product/service?
- What is the behavior of the consumer at the point of sale?
- How vendors and consumers are interacting?
- What are the most effective price and promotion strategies to be used in the shop?
With the results obtained by Business Fisher – Mystery Shopper you will be able to:
- Know real consumers perceptions about your product/service.
- Identify what your brand needs to increase sales.
- Make improvements in the selling process.
- Improve the quality of service to increase satisfaction and customer loyalty.
- Identify the hierarchy of each step in the purchase decision.
- Understand behaviors; at the shop and in the room, that influence the purchase process.
- Distinguish the main factors that help and hinder the process of buying and selling.
Do not hesitate to try this methodology!