This report precedes our deliverable about “Gren Zers’ shifts in purchase habits” by making an emphasis on online purchases which before the pandemic were very important for this generation. E-BOOK
During these days, the majority of us are having nervousness and stress when going out for shopping as currently shopping can be considered as a military mission. But how is it for Gen Zers? You can find all details in our E-book.
At the beginning of 2020, the brands' SWOT did not consider a pandemic threat. COVID-19 has caused the disappearance of many brands, the emergence of some others, and a few have required to adapt to new contexts and business models because they had no other choice. In...
The meaning of a brand is its most precious and irreplaceable asset. In fact, it is just as important as its function or even more because the meaning is what tells the consumers “this feels right” or “this is for me” creating an emotional affinity. In this way, there...
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