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Mexicans attitude in the presence of COVID-19

Mexicans attitude in the presence of COVID-19

At the beginning of 2020, the brands' SWOT did not consider a pandemic threat. COVID-19 has caused the disappearance of many brands, the emergence of some others, and a few have required to adapt to new contexts and business models because they had no other choice. In...

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A Brand’s Heart

A Brand’s Heart

The meaning of a brand is its most precious and irreplaceable asset. In fact, it is just as important as its function or even more because the meaning is what tells the consumers “this feels right” or “this is for me” creating an emotional affinity. In this way, there...

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KEEP CALM and LEARN FROM CENTENNIALS

KEEP CALM and LEARN FROM CENTENNIALS

During COVID-19 marketing needs to KEEP CALM and LEARN FROM CENTENNIALS. We are sure they are the key for brands to survive. The main reason for this is that they know how to live in the online world without missing the outside world. In...

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