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BUSINESS FISHERS – Route Points

BUSINESS FISHERS – Route Points

Currently, the purchase experience is the main factor that supports or diminishes the motivation of customer when he is deciding which product or brand he wants. In other words, price is no longer the main factor that consumer evaluates during the purchase process....

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BUSINESS FISHERS SHOPALONGS

BUSINESS FISHERS SHOPALONGS

Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding psychological and physical aspects on the research. As a result this methodology helps to discover behaviors, thoughts,...

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