The meaning of a brand is its most precious and irreplaceable asset. In fact, it is just as important as its function or even more because the meaning is what tells the consumers “this feels right” or “this is for me” creating an emotional affinity. In this way, there...
Discover the Centennials' level of happiness during COVID-19 in our new E-BOOK
During COVID-19 marketing needs to KEEP CALM and LEARN FROM CENTENNIALS. We are sure they are the key for brands to survive. The main reason for this is that they know how to live in the online world without missing the outside world. In...
Mexicans like to celebrate Valentine’s, 59% celebrate it by investing an average of $11 to $30 USD in the celebration.
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