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Business Fishers │ LATAM Market Research We are a market research agency who always has curiosity, perspire ideas and accept challenges.

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In-person & online research

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CATI & CAWI research

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Our methodologies are tailored to your needs

Traditional studies
  • FTF
  • CATI
  • DIADAS
  • TRIADAS
  • ONLINE
  • FG
Studies to know your competition
  • Monitoring
  • Cati
  • Mystery shopper
  • Benchmarks
Studies to get to know your customers
  • Evaluation of potential customers
  • Satisfaction & Recommendations
  • Segmentation
  • Lifestyle
  • Microtrends
  • Shopalongs
  • Decision Journey
Studies to evaluate your brand
  • Awareness
  • Brand equity
  • Evaluation of shelf
  • Evaluation of brand/label/packaging
  • Usability studies
  • Assessment of concept / campaigns
Studies to know & evaluate your market
  • Market profile
  • Size & importance of the market
  • Value & market share
  • Route Point

CHAID

Special analysis CHAID
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Valentine’s expenses Mexico – 2019

Mexicans like to celebrate Valentine’s, 59% celebrate it by investing an average of $11 to $30 USD in the celebration.

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BUSINESS FISHERS – Route Points

Currently, the purchase experience is the main factor that supports or diminishes the motivation of customer when he is deciding which product or...
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BUSINESS FISHERS SHOPALONGS

Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding...
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BUSINESS FISHERS’ MONITOR

This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.By...
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Understanding online purchases – GEN ZERS

This report precedes our deliverable about “Gren Zers’ shifts in purchase habits” by making an emphasis on online purchases which before the...
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Mexicans attitude in the presence of COVID-19

At the beginning of 2020, the brands' SWOT did not consider a pandemic threat. COVID-19 has caused the disappearance of many brands, the emergence...
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KEEP CALM and LEARN FROM CENTENNIALS

During COVID-19 marketing needs to KEEP CALM and LEARN FROM CENTENNIALS. We are sure they are the key for brands to survive....
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Valentine’s expenses Mexico – 2019

Mexicans like to celebrate Valentine’s, 59% celebrate it by investing an average of $11 to $30 USD in the celebration.

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MEXICO´S POLITICS

We found this article about the last presidential debate in Mexico.  We believe is important to know the perceptions of other countries...
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GenZers – shifts on purchase habits

During these days, the majority of us are having nervousness and stress when going out for shopping as currently shopping can be considered as a...
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A Brand’s Heart

The meaning of a brand is its most precious and irreplaceable asset. In fact, it is just as important as its function or even more because the...
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Centennials’ level of happiness

Discover the Centennials' level of happiness during COVID-19 in our new E-BOOK
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The feelings of Mexicans before Presidential elections 2018

Read full E-book HERE
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