This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:

• Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
• Identify positive and negative attributes associated with your brand vs. your main competitors.
• Recognize innovative communication actions and evaluate their impact.
• Assess common media used by competitors.

This methodology answers key questions like…

• What is the degree of your campaigns effectiveness vs. your competitors?
• What is the degree of engagement generated by your communication strategies vs your competitors?
• What kind of content is generated by your competitors?

With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:

• Identify the most effective advertising strategies.
• Measure the impact of each media used in your communication strategy.
• Learn about potential market opportunities.
• Understand market dynamics.

Our Mystery Shopper is a qualitative methodology that monitors, evaluates, analyzes and reports the quality of service standards and/or product that a brand offers through agents acting as if they were real customers.

Using our methodology of Mystery Shopper you can:

• Know how satisfied your customers are.
• Evaluate the quality of your product/service.
• Assess the effectiveness of your selling process through your employees.
• Create new business strategies.

This methodology answers key questions like…

• What are the main drivers and barriers for selling your product/service?
• What is the behavior of the consumer at the point of sale?
• How vendors and consumers are interacting?
• What are the most effective price and promotion strategies to be used in the shop?

With the results obtained by Business Fisher – Mystery Shopper you will be able to:

• Know real consumers perceptions about your product/service.
• Identify what your brand needs to increase sales.
• Make improvements in the selling process.
• Improve the quality of service to increase satisfaction and customer loyalty.
• Identify the hierarchy of each step in the purchase decision.
• Understand behaviors; at the shop and in the room, that influence the purchase process.
• Distinguish the main factors that help and hinder the process of buying and selling.

Do not hesitate to try this methodology!

Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding psychological and physical aspects on the research. As a result this methodology helps to discover behaviors, thoughts, influencers and motivators on each step in the purchase process.

Through the use of our Shopalong methodology you can:

• Assess the effectiveness of the overall communication strategy: the packaging, the rack design, the offer, among others.
• Evaluate the ease of navigation in the store and the search capability.
• Observe how consumer is influenced by the environment.
• Understand the level of loyalty of the consumer towards the brand.

This methodology answers key questions like…

• How to optimize the packaging design and layout of the store to maximize the impact of the product?
• How to join, organize and display the product to maximize sales?
• What are the most effective communication strategies to be used at the store?

With the outcomes obtained by Business Fishers Shopalongs you will be able to:

1. Identify the hierarchy of each step in the purchase decision.
2. Learn about all triggers to purchase the product.
3. Understand behaviors; occurred in the store and in the Hall, that influence the purchase process.
4. Discover the role and importance of:

• • in-store sampling,
  • promotional efforts such as displays, coupons and discounts,
  • customer service,
  • factors with atmospheric, experiential and hedonic effect such as: scent or music.

1. Ensure the packaging, placement, customer experience and marketing efforts in the Hall are working to attract consumers.

Do not hesitate to try this methodology!