CHAID
Special analysis CHAID
Valentine’s expenses Mexico – 2019
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BUSINESS FISHERS – Route Points
Currently, the purchase experience is the main factor that supports or diminishes the motivation of customer when he is deciding which product or brand he wants. In other words, price is no longer the main factor that consumer evaluates during the purchase process. For this reason, Business Fishers had create the “Route Points” methodology, where we create the route that consumers pass through the purchase process.
With our methodology, our clients identify what happen on the mind of consumers BEFORE, DURING and AFTER the purchase; which leads to an increase of the conversion rate of clients.
These 3 phases, even though they can be considered as simple and obvious, are many times forgotten by researchers and clients, who pay attention only to what happens during the purchase process and creating strategies with low impact because they only cover that decision phase.
However, with our “Route Points” methodology, we are able to provide recommendations that cover all three phases: before, during and after the purchase, which leads to an increase of sales.
With our methodology, we obtain among other aspects, the followings:
- Which are the Moments of Truth before, during and after the purchase?
- Which are the interactions that are generating insatisfaction to clients?
- Which are the most efficient Call to Actions?
- Who is the decision maker and who the purchase influencers?
- A clear and detailed Route of purchase that provides significant information to all company departments
BUSINESS FISHERS SHOPALONGS
Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding psychological and physical aspects on the research. As a result this methodology helps to discover behaviors, thoughts, influencers and motivators on each step in the purchase process.
Through the use of our Shopalong methodology you can:
- Assess the effectiveness of the overall communication strategy: the packaging, the rack design, the offer, among others.
- Evaluate the ease of navigation in the store and the search capability.
- Observe how consumer is influenced by the environment.
- Understand the level of loyalty of the consumer towards the brand.
This methodology answers key questions like…
- How to optimize the packaging design and layout of the store to maximize the impact of the product?
- How to join, organize and display the product to maximize sales?
- What are the most effective communication strategies to be used at the store?
With the outcomes obtained by Business Fishers Shopalongs you will be able to:
- Identify the hierarchy of each step in the purchase decision.
- Learn about all triggers to purchase the product.
- Understand behaviors; occurred in the store and in the Hall, that influence the purchase process.
- Discover the role and importance of:
- in-store sampling,
- promotional efforts such as displays, coupons and discounts,
- customer service,
- factors with atmospheric, experiential and hedonic effect such as: scent or music.
- Ensure the packaging, placement, customer experience and marketing efforts in the Hall are working to attract consumers.
Do not hesitate to try this methodology!
BUSINESS FISHERS’ MONITOR
This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:
- Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
- Identify positive and negative attributes associated with your brand vs. your main competitors.
- Recognize innovative communication actions and evaluate their impact.
- Assess common media used by competitors.
This methodology answers key questions like…
- What is the degree of your campaigns effectiveness vs. your competitors?
- What is the degree of engagement generated by your communication strategies vs your competitors?
- What kind of content is generated by your competitors?
With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:
- Identify the most effective advertising strategies.
- Measure the impact of each media used in your communication strategy.
- Learn about potential market opportunities.
- Understand market dynamics.
BUSINESS FISHERS – MYSTERY SHOPPER
Our Mystery Shopper is a qualitative methodology that monitors, evaluates, analyzes and reports the quality of service standards and/or product that a brand offers through agents acting as if they were real customers.
Using our methodology of Mystery Shopper you can:
- Know how satisfied your customers are.
- Evaluate the quality of your product/service.
- Assess the effectiveness of your selling process through your employees.
- Create new business strategies.
This methodology answers key questions like…
- What are the main drivers and barriers for selling your product/service?
- What is the behavior of the consumer at the point of sale?
- How vendors and consumers are interacting?
- What are the most effective price and promotion strategies to be used in the shop?
With the results obtained by Business Fisher – Mystery Shopper you will be able to:
- Know real consumers perceptions about your product/service.
- Identify what your brand needs to increase sales.
- Make improvements in the selling process.
- Improve the quality of service to increase satisfaction and customer loyalty.
- Identify the hierarchy of each step in the purchase decision.
- Understand behaviors; at the shop and in the room, that influence the purchase process.
- Distinguish the main factors that help and hinder the process of buying and selling.
Do not hesitate to try this methodology!