This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:
- Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
- Identify positive and negative attributes associated with your brand vs. your main competitors.
- Recognize innovative communication actions and evaluate their impact.
- Assess common media used by competitors.
This methodology answers key questions like…
- What is the degree of your campaigns effectiveness vs. your competitors?
- What is the degree of engagement generated by your communication strategies vs your competitors?
- What kind of content is generated by your competitors?
With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:
- Identify the most effective advertising strategies.
- Measure the impact of each media used in your communication strategy.
- Learn about potential market opportunities.
- Understand market dynamics.