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Ethnographic interviews which are performed at stores, are known as Shopalongs. Business Fishers improve this methodology adding psychological and physical aspects on the research. As a result this methodology helps to discover behaviors, thoughts, influencers and motivators on each step in the purchase process.

Through the use of our Shopalong methodology you can:

  • Assess the effectiveness of the overall communication strategy: the packaging, the rack design, the offer, among others.
  • Evaluate the ease of navigation in the store and the search capability.
  • Observe how consumer is influenced by the environment.
  • Understand the level of loyalty of the consumer towards the brand.


This methodology answers key questions like…

  • How to optimize the packaging design and layout of the store to maximize the impact of the product?
  • How to join, organize and display the product to maximize sales?
  • What are the most effective communication strategies to be used at the store?


With the outcomes obtained by Business Fishers Shopalongs you will be able to:

  1. Identify the hierarchy of each step in the purchase decision.
  2. Learn about all triggers to purchase the product.
  3. Understand behaviors; occurred in the store and in the Hall, that influence the purchase process.
  4. Discover the role and importance of:
    • in-store sampling,
    • promotional efforts such as displays, coupons and discounts,
    • customer service,
    • factors with atmospheric, experiential and hedonic effect such as: scent or music.
  1. Ensure the packaging, placement, customer experience and marketing efforts in the Hall are working to attract consumers.

Do not hesitate to try this methodology!




This in-house methodology provides information to assess traditional and online communication performance vs. your main competitors.
By using our Monitor you will be able to:

  • Obtain real-time tracking of indicators to identify its effectiveness: awareness, influence, remembrance, among others.
  • Identify positive and negative attributes associated with your brand vs. your main competitors.
  • Recognize innovative communication actions and evaluate their impact.
  • Assess common media used by competitors.

This methodology answers key questions like…

  • What is the degree of your campaigns effectiveness vs. your competitors?
  • What is the degree of engagement generated by your communication strategies vs your competitors?
  • What kind of content is generated by your competitors?

With the insights obtained by the usage of Business Fishers’ Monitor you will be able to:

  • Identify the most effective advertising strategies.
  • Measure the impact of each media used in your communication strategy.
  • Learn about potential market opportunities.
  • Understand market dynamics.


Our Mystery Shopper is a qualitative methodology that monitors, evaluates, analyzes and reports the quality of service standards and/or product that a brand offers through agents acting as if they were real customers.

Using our methodology of Mystery Shopper you can:

  • Know how satisfied your customers are.
  • Evaluate the quality of your product/service.
  • Assess the effectiveness of your selling process through your employees.
  • Create new business strategies.

This methodology answers key questions like…

  • What are the main drivers and barriers for selling your product/service?
  • What is the behavior of the consumer at the point of sale?
  • How vendors and consumers are interacting?
  • What are the most effective price and promotion strategies to be used in the shop?


With the results obtained by Business Fisher – Mystery Shopper you will be able to:

  • Know real consumers perceptions about your product/service.
  • Identify what your brand needs to increase sales.
  • Make improvements in the selling process.
  • Improve the quality of service to increase satisfaction and customer loyalty.
  • Identify the hierarchy of each step in the purchase decision.
  • Understand behaviors; at the shop and in the room, that influence the purchase process.
  • Distinguish the main factors that help and hinder the process of buying and selling.

Do not hesitate to try this methodology!




The VMS category in Mexico is perceived as a way to help reaching well-being through energy enhancement, physical state improvement and emotional well-being.

Mexican lifestyle drives the need for increasing energy, stop free radicals and supplement bad diet habits. The consumer tend to classify these products by benefit as they have a good knowledge of what ingredients they have to take.

Consumers make a clear difference between natural and pharmaceutical products as a consequence it exist a clear target for both: multivitamins and natural supplements.

The multivitamins segment is mature, well-developed and highly competitive, whereas the natural supplements segment is mostly composed of unbranded and small manufacturers.

In the natural supplements segments, there are only 2 players with high awareness.

The consumer who is in charge of the purchase and who is the main user of these products are women.